May 2016 – Pullman Radio

Cremo of the Crop

May 24, 2016

Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of the product stuck in my mind. So later I’m walking down the […]

Please Text and Drive

May 17, 2016

That got your attention, didn’t it? But why did it grab you? Because it’s short and to-the-point. Because it’s the opposite of what you expect. Because it shocked you, if only a little. And that, of course, is the whole point. Until you come to the realization that its intended message […]

“Leaving the Country if Trump Is Elected? Let Me Sell Your Home.”

May 12, 2016

Now here’s an example of brilliant Realtor® advertising! This message is bound to have lots of people in her community talking about her and engaging with her, regardless of their politics. As a prospecting and awareness-building ad, this is as good as I’ve seen. Oh, how I would love to […]

The Power of Words

May 11, 2016

“Choose your next witticism carefully, Mr. Bond. It may be your last.” – Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, 008 replaces me.” Goldfinger: I trust he will be […]

Got Originality?

May 7, 2016

“Got Botox?” This question graced a local billboard a few years ago, another in a long line of imitators of a brilliant campaign that spawned them. You remember Got Milk? That slogan and the advertising campaign built around it were created in 1993 by Goodby Silverstein and Partners for their client, the California Milk Processor […]

Low-cost and no-cost advertising for cash-strapped businesses

May 1, 2016

Recently a Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to be one of my mentors) provides a sensible, specific, and […]