May 2016 – Pullman Radio

Please Text and Drive

May 17, 2016 Rod Schwartz

That got your attention, didn’t it? But why did it grab you? Because it’s short and to-the-point. Because it’s the opposite of what you expect. Because it shocked you, if only a little. And that, of course, is the whole point. Until you come to the realization that its intended message […]

The Power of Words

May 11, 2016 Rod Schwartz

“Choose your next witticism carefully, Mr. Bond. It may be your last.” – Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: Well, you’re forgetting one thing. If I fail to report, 008 replaces me. Goldfinger: I trust he will […]

Low-cost and no-cost advertising for cash-strapped businesses

May 1, 2016 Rod Schwartz

Recently a Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to be one of my mentors) provides a sensible, specific, and […]