A Lesson in Staying Relevant From Crayola Crayons

Today you can color on paper or on your iPad with equal ease, thanks to this brand.

Crayola Crayons have been around since 1903.

The name “Crayola” derives from the French word for “chalk” and the suffix “-ola” meaning oily, thus “oily chalk.” Its inventors, Edwin Binney and C. Harold Smith, had been supplying chalk and pencils to schools.

Crayola manufactures 3 billion crayons a year–about 650 every minute.

Recently, I ran across an article on the remarkable endurance of the Crayola brand, and how its products remain totally relevant in the digital age.

You wouldn’t necessarily expect this, given how so many old-school products (think: typewriters, fax machines, pocket calculators, and the Yellow Pages) have been rendered irrelevant by new digital alternatives. Then again, who’d have thought 20 years ago that Crayola would give its product new life as a digital app?

“…Color Alive, which lets kids color cartoons, scan them, then watch as an app animates them.”

Got a few minutes to take a fascinating ride through a century of Crayola progress?

And while you’re enjoying the article, consider what you’re doing to stay relevant in a fast-paced, ever-changing business landscape.

You’re welcome.

About Rod Schwartz 58 Articles
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.