Crayola Crayons have been around since 1903.
The name “Crayola” derives from the French word for “chalk” and the suffix “-ola” meaning oily, thus “oily chalk.” Its inventors, Edwin Binney and C. Harold Smith, had been supplying chalk and pencils to schools.
Crayola manufactures 3 billion crayons a year–about 650 every minute.
Recently, I ran across an article on the remarkable endurance of the Crayola brand, and how its products remain totally relevant in the digital age.
You wouldn’t necessarily expect this, given how so many old-school products (think: typewriters, fax machines, pocket calculators, and the Yellow Pages) have been rendered irrelevant by new digital alternatives. Then again, who’d have thought 20 years ago that Crayola would give its product new life as a digital app?
“…Color Alive, which lets kids color cartoons, scan them, then watch as an app animates them.”
Got a few minutes to take a fascinating ride through a century of Crayola progress?
And while you’re enjoying the article, consider what you’re doing to stay relevant in a fast-paced, ever-changing business landscape.