About Rod Schwartz
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.

The Smart Money Is on Baby Boomers

May 6, 2021
Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money. You know who they are, don’t you? Source: Visual Capitalist Want a deeper dive into why you should be […]

April Fool’s Day Radio Commercials

March 31, 2021
For the past seven years, Don Frei at Howard Hughes Appliance, Television, and Sleep Shop has celebrated April 1st by injecting a little levity into our listeners’ lives with a selection of commercials about fanciful products to improve their lives. I’ve had the pleasure of writing and producing these spots […]

Ten Tips for Advertisers

March 22, 2021
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]

Remembering Rush Limbaugh

February 23, 2021
So much has been written and said about Rush Limbaugh this past week in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his passing and recall the impact he had on […]

What Happened on the Internet Every Minute of 2020

December 31, 2020
From Visual Capitalist (9/15/2020)  (Recommended listening: Sonny and Cher’s The Beat Goes On…) Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep […]

What POTUS Can Teach Us About Marketing

October 11, 2020
What POTUS Can Teach Us about Marketing Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over again. I wrote […]

Survival Strategies For Advertisers with B. Eric Rhoads and Jay Abraham

April 2, 2020
Chances are you don’t know Eric Rhoads, but you’ve probably heard of Jay Abraham. Here’s a 21-minute video I received today, a conversation between the two of them on how radio advertisers –  and any small business, really – can make the most of the current situation.  Abraham provides advice […]
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