About Rod Schwartz
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.

What POTUS Can Teach Us About Marketing

October 11, 2020
What POTUS Can Teach Us about Marketing Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over again. I wrote […]

Survival Strategies For Advertisers with B. Eric Rhoads and Jay Abraham

April 2, 2020
Chances are you don’t know Eric Rhoads, but you’ve probably heard of Jay Abraham. Here’s a 21-minute video I received today, a conversation between the two of them on how radio advertisers –  and any small business, really – can make the most of the current situation.  Abraham provides advice […]

What Small Businesses Need Right Now in their Advertising

March 24, 2020
What do businesses, especially those closed due to the COVID-19 pandemic, need from us right now?  A relevant advertising message that addresses the new reality of closures, quarantines, business not-as-usual.  At minimum, the information businesses need to provide is: I. What they’re doing to serve their customers’ needs while they’re […]

Advertising in a Time of Crisis

March 22, 2020
    Roy H. Williams is the best-selling author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads, available at Amazon, Barnes and Noble, and other booksellers. You can also download .pdf and audio versions free, courtesy of the […]

Pullman Radio Offering Free Help for Local Restaurants

March 16, 2020
Pullman Radio encourages our listeners and all local residents to support our local restaurants by ordering take-out or delivery during the government-mandated shut-down. If your restaurant offers delivery, take-out, or curbside pickup and would like to let our community know, contact your ad rep or the station at (509) 332-6551 […]

Your Message Here

November 27, 2019
Every week, listeners across the Palouse visit PullmanRadio.com to catch up on the latest local news and community events or to follow-up on something they heard on the air. Our website visits produce ~30,000-35,000 page views weekly. Your business or organization can reach this audience daily with an inexpensive display ad […]

Rodney Dangerfield, Bank of Pullman, and Me

October 14, 2019
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]
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