“You Gotta Wash Your Hands” and Other Spots We Like
Three of these spots are ours. Two are from a friend in Alabama. The jingle was produced by BDPRadio.com. Hope you enjoy them!
Articles by Rod Schwartz
What Small Businesses Need Right Now in their Advertising
What do businesses, especially those closed due to the COVID-19 pandemic, need from us right now? A relevant advertising message that addresses the new reality of closures, quarantines, business not-as-usual. At minimum, the information businesses need to provide is: I. What they’re doing to serve their customers’ needs while they’re […]
Advertising in a Time of Crisis
Roy H. Williams is the best-selling author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads, available at Amazon, Barnes and Noble, and other booksellers. You can also download .pdf and audio versions free, courtesy of the […]
Pullman Radio Offering Free Help for Local Restaurants
Pullman Radio encourages our listeners and all local residents to support our local restaurants by ordering take-out or delivery during the government-mandated shut-down. If your restaurant offers delivery, take-out, or curbside pickup and would like to let our community know, contact your ad rep or the station at (509) 332-6551 […]
Your Message Here
Every week, listeners across the Palouse visit PullmanRadio.com to catch up on the latest local news and community events or to follow-up on something they heard on the air. Our website visits produce ~30,000-35,000 page views weekly. Your business or organization can reach this audience daily with an inexpensive display ad […]
Rodney Dangerfield, Bank of Pullman, and Me
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]
All the 2019 Super Bowl Commercials in One Place
The good, the bad, and the inexplicable – all in one location, for those who can’t get enough. And while we’re at it, here’s the story behind the Super Bowl commercial that set the standard for the best of what would follow, co-produced by ad men Steve Hayden and Lee Clow. […]
Seeing with Your Ears (Paul Harvey’s Gift to Advertisers)
His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see, made us think, and made us buy. Paul Harvey was the master of spoken-word communication. His choice of words, melodic intonations, and impeccable phrasing influenced the thinking and behavior of millions of Americans for more […]
Say Hello to the All-New Subway®!
Recently, I’ve had the pleasure of working with franchise owners Cam and JoReen Brinkman and their longtime downtown store and catering manager, Sara Tiegs (aka The World’s Fastest Sandwich Artist,” winner of the annual Subjammer competition in 2017 and runner-up in 2018). As most local residents know, a fire (ruled an […]
Lentils, Lentils, Lentils! (Radio, Radio, Radio!)
The National Lentil Festival celebrates its 30th anniversary on August 17th and 18th. I’ve had the pleasure of creating many of the festival’s radio commercials over the years. We’ve always tried to make them entertaining and fun, like the festival itself, and more than a few of them have received […]