Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop, and I collaborate on creating radio commercials that play just one day a year.
Their purpose is simply to bring a smile, maybe even a chuckle, to their friends and customers.
This year, we drafted Dana, intrepid service technician, and Don’s daughter (and partner in the business), Melissa, to record a couple of these spots.
Here, for your enjoyment, are Howard Hughes’ special April 1st commercials, starting with the three we just finished for this year.
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.