The Era of The Ear

May 1, 2022
Despite the many constraints of lockdowns and pandemic living, there are two parts of us that have never had it so good. I refer, of course, to our ears.   As anyone who has worked in radio will tell you, our ears have historically been an underestimated part of the […]

With a Voice Like This…

April 19, 2022
I recently recorded Dan Foreman, who once again is running for the Idaho State Senate in the May primary election. Here’s one of his spots. If my wife and I hadn’t recently watched Ken Burns’ excellent two-part documentary film on Benjamin Franklin, I might not have picked up on this.  […]

Bringing You a Smile on April 1st

March 28, 2022
Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop, and I collaborate on creating radio commercials that play just one day a year. April 1st. Their purpose is simply to bring a smile, […]

What Are YOU Known For?

January 10, 2022
(The following appeared deep in the Rabbit Hole of the Monday Morning Memo by Roy H. Williams, dated January 10, 2022. It was penned by Wizard of Ads® Partner, Johnny Molson.) Strategy before tactics is not controversial.  I’d go as far as to say it’s not debatable. You can’t implement a plan […]

Meet Your Listeners/Customers Where They Are

December 18, 2021
This article was originally published in Williams’ Monday Morning Memo (10/4/21) and reprinted in RadioInk (11/8/21). Understanding the distinction between transactional and relational customers is vitally important for business owners and advertising professionals alike, and no one I know has explained this as well as Roy H. Williams, the Wizard […]

“After Losing $31,946 we grew tired of feeling privileged.”

August 9, 2021
Roy H. Williams’ Monday Morning Memo for August 9, 2021 is too important not to share. -RS Branded vs. Unbranded Keywords August 9, 2021 Listen A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, […]

What Good (Ad) Writers Do

July 23, 2021
Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints pictures. And when good writing meets human speech—in storytelling or radio advertising— the pictures painted […]

The Radio Mercury Awards – #ThirtyYearsinYourEars

July 7, 2021
2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is to movies. The details and prizes awarded have changed from […]

The Smart Money Is on Baby Boomers

May 6, 2021
Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money. You know who they are, don’t you? Source: Visual Capitalist Want a deeper dive into why you should be […]

Ten Tips for Advertisers

March 22, 2021
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]
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