What Are YOU Known For?

January 10, 2022
(The following appeared deep in the Rabbit Hole of the Monday Morning Memo by Roy H. Williams, dated January 10, 2022. It was penned by Wizard of Ads® Partner, Johnny Molson.) Strategy before tactics is not controversial.  I’d go as far as to say it’s not debatable. You can’t implement a plan […]

Meet Your Listeners/Customers Where They Are

December 18, 2021
This article was originally published in Williams’ Monday Morning Memo (10/4/21) and reprinted in RadioInk (11/8/21). Understanding the distinction between transactional and relational customers is vitally important for business owners and advertising professionals alike, and no one I know has explained this as well as Roy H. Williams, the Wizard […]

“After Losing $31,946 we grew tired of feeling privileged.”

August 9, 2021
Roy H. Williams’ Monday Morning Memo for August 9, 2021 is too important not to share. -RS Branded vs. Unbranded Keywords August 9, 2021 Listen A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, […]

What Good (Ad) Writers Do

July 23, 2021
Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints pictures. And when good writing meets human speech—in storytelling or radio advertising— the pictures painted […]

The Radio Mercury Awards – #ThirtyYearsinYourEars

July 7, 2021
2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is to movies. The details and prizes awarded have changed from […]

The Smart Money Is on Baby Boomers

May 6, 2021
Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money. You know who they are, don’t you? Source: Visual Capitalist Want a deeper dive into why you should be […]

April Fool’s Day Radio Commercials

March 31, 2021
For the past seven years, Don Frei at Howard Hughes Appliance, Television, and Sleep Shop has celebrated April 1st by injecting a little levity into our listeners’ lives with a selection of commercials about fanciful products to improve their lives. I’ve had the pleasure of writing and producing these spots […]

Ten Tips for Advertisers

March 22, 2021
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]

Remembering Rush Limbaugh

February 23, 2021
So much has been written and said about Rush Limbaugh this past week in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his passing and recall the impact he had on […]

What Happened on the Internet Every Minute of 2020

December 31, 2020
From Visual Capitalist (9/15/2020)  (Recommended listening: Sonny and Cher’s The Beat Goes On…) Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep […]
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