Better Advertising
Survival Strategies For Advertisers with B. Eric Rhoads and Jay Abraham
Chances are you don’t know Eric Rhoads, but you’ve probably heard of Jay Abraham. Here’s a 21-minute video I received today, a conversation between the two of them on how radio advertisers – and any small business, really – can make the most of the current situation. Abraham provides advice […]
“You Gotta Wash Your Hands” and Other Spots We Like
Three of these spots are ours. Two are from a friend in Alabama. The jingle was produced by BDPRadio.com. Hope you enjoy them!
What Small Businesses Need Right Now in their Advertising
What do businesses, especially those closed due to the COVID-19 pandemic, need from us right now? A relevant advertising message that addresses the new reality of closures, quarantines, business not-as-usual. At minimum, the information businesses need to provide is: I. What they’re doing to serve their customers’ needs while they’re […]
Advertising in a Time of Crisis
Roy H. Williams is the best-selling author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads, available at Amazon, Barnes and Noble, and other booksellers. You can also download .pdf and audio versions free, courtesy of the […]
Pullman Restaurants Reducing Operations As Ordered By The Governor
The local Pullman restaurant community is adjusting to Washington Governor Jay Inslee’s order to close until March 31st. The governor is allowing restaurants to provide take-out service. The order takes effect at 12:01 Tuesday morning. This is what we have gathered on as many local Pullman restaurants via online posts. […]
Pullman Radio Offering Free Help for Local Restaurants
Pullman Radio encourages our listeners and all local residents to support our local restaurants by ordering take-out or delivery during the government-mandated shut-down. If your restaurant offers delivery, take-out, or curbside pickup and would like to let our community know, contact your ad rep or the station at (509) 332-6551 […]
Your Message Here
Every week, listeners across the Palouse visit PullmanRadio.com to catch up on the latest local news and community events or to follow-up on something they heard on the air. Our website visits produce ~30,000-35,000 page views weekly. Your business or organization can reach this audience daily with an inexpensive display ad […]
Rodney Dangerfield, Bank of Pullman, and Me
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]
All the 2019 Super Bowl Commercials in One Place
The good, the bad, and the inexplicable – all in one location, for those who can’t get enough. And while we’re at it, here’s the story behind the Super Bowl commercial that set the standard for the best of what would follow, co-produced by ad men Steve Hayden and Lee Clow. […]