Better Advertising – Page 2

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What Good (Ad) Writers Do

July 23, 2021

Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints pictures. And when good writing meets human speech—in storytelling or radio advertising— the pictures painted […]

The Radio Mercury Awards – #ThirtyYearsinYourEars

July 7, 2021

2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is to movies. The details and prizes awarded have changed from […]

The Smart Money Is on Baby Boomers

May 6, 2021

Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money. You know who they are, don’t you? Source: Visual Capitalist Want a deeper dive into why you should be […]

Ten Tips for Advertisers

March 22, 2021

Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]

Remembering Rush Limbaugh

February 23, 2021

So much has been written and said about Rush Limbaugh this past week in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his passing and recall the impact he had on […]

What Happened on the Internet Every Minute of 2020

December 31, 2020

From Visual Capitalist (9/15/2020) (Recommended listening: Sonny and Cher’s The Beat Goes On…) Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep […]

What POTUS Can Teach Us About Marketing

October 11, 2020

What POTUS Can Teach Us about Marketing Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over again. I wrote […]

A Valuable Resource for Advertisers, Agencies, and Political Candidates

August 29, 2020

Back in 2016, in a post entitled “Political Advertising: Radio Wins the Vote,” I documented how a local candidate used radio advertising to win a highly contested race for the Washington State House of Representatives. We’re in another election cycle, and I thought it would be a good time to […]

Weekly “Ask the Wizard” Videos (Free!)

April 20, 2020

Survival Strategies For Advertisers with B. Eric Rhoads and Jay Abraham

April 2, 2020

Chances are you don’t know Eric Rhoads, but you’ve probably heard of Jay Abraham. Here’s a 21-minute video I received today, a conversation between the two of them on how radio advertisers – and any small business, really – can make the most of the current situation. Abraham provides advice […]