Better Advertising

What POTUS Can Teach Us about Marketing Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over again. I wrote […]

Back in 2016, in a post entitled “Political Advertising: Radio Wins the Vote,” I documented how a local candidate used radio advertising to win a highly contested race for the Washington State House of Representatives. We’re in another election cycle, and I thought it would be a good time to […]

Chances are you don’t know Eric Rhoads, but you’ve probably heard of Jay Abraham. Here’s a 21-minute video I received today, a conversation between the two of them on how radio advertisers –  and any small business, really – can make the most of the current situation.  Abraham provides advice […]

Three of these spots are ours. Two are from a friend in Alabama. The jingle was produced by BDPRadio.com. Hope you enjoy them!

What do businesses, especially those closed due to the COVID-19 pandemic, need from us right now?  A relevant advertising message that addresses the new reality of closures, quarantines, business not-as-usual.  At minimum, the information businesses need to provide is: I. What they’re doing to serve their customers’ needs while they’re […]

Every week, listeners across the Palouse visit PullmanRadio.com to catch up on the latest local news and community events or to follow-up on something they heard on the air. Our website visits produce ~30,000-35,000 page views weekly. Your business or organization can reach this audience daily with an inexpensive display ad […]