That’s the finding released today 5/11/2018) by DMR Interactive. “For every 10 minutes of audio currently consumed by Americans, more than 9 minutes goes to AM/FM radio. In a fragmented, mobile world, this is the definition of market share dominance. And the story keeps getting better. AM/FM Radio generates 720 BILLION […]
The finalists in the 2018 Radio Mercury Awards have been announced. ‘The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will emerge as national award-winners, taking home the coveted RMA “tube” […]
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. Radio is word-of-mouth on steroids. Individual word-of-mouth travels slowly and unpredictably. […]
You and I take the sounds of our words for granted. We don’t even give them a second thought. Having learned our alphabet as kids (to the tune of Twinkle, Twinkle, Little Star, possibly our earliest exposure to the power of a jingle), we gradually picked up a vocabulary, adding to […]
You’re not one of those advertisers who just automatically throw their telephone number into their radio commercials, are you? Good. Didn’t think so. You know better. You chuckle as you imagine somebody pulling over as they’re driving down the road, scrambling to jot down that telephone number. And you recognize […]
Meet P.L.A.I.N. – short for the Plain Language and Information Network. Founded in the 1990s “…to promote the use of plain language for all government communications. We believe that using plain language will save federal agencies time and money and provide better service to the American public.” Wait a minute. Federal […]
You could do worse than to learn from Seattle’s Amy Walker.
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction earlier this month into the Clio Hall of Fame. Here’s one […]