Better Advertising – Page 3

Breaking News

What Small Businesses Need Right Now in their Advertising

March 24, 2020

What do businesses, especially those closed due to the COVID-19 pandemic, need from us right now? A relevant advertising message that addresses the new reality of closures, quarantines, business not-as-usual. At minimum, the information businesses need to provide is: I. What they’re doing to serve their customers’ needs while they’re […]

Advertising in a Time of Crisis

March 22, 2020

Roy H. Williams is the best-selling author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads, available at Amazon, Barnes and Noble, and other booksellers. You can also download .pdf and audio versions free, courtesy of the […]

Pullman Restaurants Reducing Operations As Ordered By The Governor

March 16, 2020

The local Pullman restaurant community is adjusting to Washington Governor Jay Inslee’s order to close until March 31st. The governor is allowing restaurants to provide take-out service. The order takes effect at 12:01 Tuesday morning. This is what we have gathered on as many local Pullman restaurants via online posts. […]

Pullman Radio Offering Free Help for Local Restaurants

March 16, 2020

Pullman Radio encourages our listeners and all local residents to support our local restaurants by ordering take-out or delivery during the government-mandated shut-down. If your restaurant offers delivery, take-out, or curbside pickup and would like to let our community know, contact your ad rep or the station at (509) 332-6551 […]

Your Message Here

November 27, 2019

Every week, listeners across the Palouse visit PullmanRadio.com to catch up on the latest local news and community events or to follow-up on something they heard on the air. Our website visits produce ~30,000-35,000 page views weekly. Your business or organization can reach this audience daily with an inexpensive display ad […]

Rodney Dangerfield, Bank of Pullman, and Me

October 14, 2019

Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]

All the 2019 Super Bowl Commercials in One Place

February 4, 2019

The good, the bad, and the inexplicable – all in one location, for those who can’t get enough. And while we’re at it, here’s the story behind the Super Bowl commercial that set the standard for the best of what would follow, co-produced by ad men Steve Hayden and Lee Clow. […]

Seeing with Your Ears (Paul Harvey’s Gift to Advertisers)

October 13, 2018

His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see, made us think, and made us buy. Paul Harvey was the master of spoken-word communication. His choice of words, melodic intonations, and impeccable phrasing influenced the thinking and behavior of millions of Americans for more […]

Say Hello to the All-New Subway®!

October 3, 2018

Recently, I’ve had the pleasure of working with franchise owners Cam and JoReen Brinkman and their longtime downtown store and catering manager, Sara Tiegs (aka The World’s Fastest Sandwich Artist,” winner of the annual Subjammer competition in 2017 and runner-up in 2018). As most local residents know, a fire (ruled an […]

Lentils, Lentils, Lentils! (Radio, Radio, Radio!)

August 12, 2018

The National Lentil Festival celebrates its 30th anniversary on August 17th and 18th. I’ve had the pleasure of creating many of the festival’s radio commercials over the years. We’ve always tried to make them entertaining and fun, like the festival itself, and more than a few of them have received […]