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Better Advertising

Seeing with Your Ears (Paul Harvey’s Gift to Advertisers)

October 13, 2018
His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see, made us think, and made us buy. Paul Harvey was the master of spoken-word communication. His choice of words, melodic intonations, and impeccable phrasing influenced the thinking and behavior of millions of Americans for more […]

Say Hello to the All-New Subway®!

October 3, 2018
Recently, I’ve had the pleasure of working with franchise owners Cam and JoReen Brinkman and their longtime downtown store and catering manager, Sara Tiegs (aka The World’s Fastest Sandwich Artist,” winner of the annual Subjammer competition in 2017 and runner-up in 2018). As most local residents know, a fire (ruled an […]

Lentils, Lentils, Lentils! (Radio, Radio, Radio!)

August 12, 2018
The National Lentil Festival celebrates its 30th anniversary on August 17th and 18th. I’ve had the pleasure of creating many of the festival’s radio commercials over the years. We’ve always tried to make them entertaining and fun, like the festival itself, and more than a few of them have received […]

“How Often Should My Message Be Repeated?”

July 28, 2018
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]

Conversations in Advertising: Are You a Participant or an Eavesdropper?

July 19, 2018
By Photos by Bertilvidet, European People’s Party, Republican Conference of the United States House of Representatives. Collage/graphic by Didia [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons   Whether you’re a business trying to engage consumers or a political candidate wooing voters, before your ad hits the airwaves, make sure it […]

Message Before Money

June 24, 2018
A sometimes controversial, unabashedly conservative first-term state senator is consistently vilified by the press throughout his first term in office. In the next election cycle, he faces a challenger from within his own party. The challenger is a popular local figure whose decades of public service include two terms as […]

Advertising Lessons from 1923 and 1927

April 24, 2018
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” The writer was talking about Claude C. Hopkins (1866-1932), a pioneer of […]
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