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Better Advertising

Lentils, Lentils, Lentils! (Radio, Radio, Radio!)

August 12, 2018
The National Lentil Festival celebrates its 30th anniversary on August 17th and 18th. I’ve had the pleasure of creating many of the festival’s radio commercials over the years. We’ve always tried to make them entertaining and fun, like the festival itself, and more than a few of them have received […]

“How Often Should My Message Be Repeated?”

July 28, 2018
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]

Conversations in Advertising: Are You a Participant or an Eavesdropper?

July 19, 2018
By Photos by Bertilvidet, European People’s Party, Republican Conference of the United States House of Representatives. Collage/graphic by Didia [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons   Whether you’re a business trying to engage consumers or a political candidate wooing voters, before your ad hits the airwaves, make sure it […]

Message Before Money

June 24, 2018
A sometimes controversial, unabashedly conservative first-term state senator is consistently vilified by the press throughout his first term in office. In the next election cycle, he faces a challenger from within his own party. The challenger is a popular local figure whose decades of public service include two terms as […]

Advertising Lessons from 1923 and 1927

April 24, 2018
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” The writer was talking about Claude C. Hopkins (1866-1932), a pioneer of […]

Listening to Radio Commercials for Fun and Profit

April 10, 2018
The finalists in the 2018 Radio Mercury Awards have been announced. ‘The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will emerge as national award-winners, taking home the coveted RMA “tube” […]

How to Amplify Your Word-of-Mouth, Guaranteed.

March 28, 2018
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. Radio is word-of-mouth on steroids. Individual word-of-mouth travels slowly and unpredictably. […]
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