The Ten Most Common Mistakes in Marketing

June 27, 2016
Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually they were distilled into a widely circulated 45-minute video presentation, […]

America. The Beer For Real American-Beer-Drinking Americans.

June 7, 2016
“With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls ‘maybe the most American summer ever.’ “So Budweiser is going to potentially ingenious, potentially absurd branding extremes. The company has kept the same can […]

Quikrete “Long Story Short” Radio Ads Win $50K and $5K Mercury Awards

June 3, 2016
Two collections of 3 ten-second radio spots won their creators, Fitzgerald+CO, the $50,000 Best of Show and $5000 Best Radio Campaign prizes at the 2016 Radio Mercury Awards event held June 2nd in New York. According to Chris Smith, brand creative group head at The Richards Group (creators of Motel 6’s legendary “We’ll […]

Radio Ads Outperform Other Media In Actual R.O.I.

June 2, 2016
LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report. In other words, British advertisers using radio there enjoyed a return on investment (ROI) of £7.70 for every £1 spent, according to this June 2, 2016 […]

Cremo of the Crop

May 24, 2016
Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of the product stuck in my mind. So later I’m walking down the […]

Please Text and Drive

May 17, 2016
That got your attention, didn’t it? But why did it grab you? Because it’s short and to-the-point. Because it’s the opposite of what you expect. Because it shocked you, if only a little. And that, of course, is the whole point. Until you come to the realization that its intended message […]

The Power of Words

May 11, 2016
“Choose your next witticism carefully, Mr. Bond.  It may be your last.” – Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, 008 replaces me.” Goldfinger: I trust he will be […]

Got Originality?

May 7, 2016
“Got Botox?”  This question graced a local billboard a few years ago, another in a long line of imitators of a brilliant campaign that spawned them. You remember Got Milk? That slogan and the advertising campaign built around it were created in 1993 by Goodby Silverstein and Partners for their client, the California Milk Processor […]

Low-cost and no-cost advertising for cash-strapped businesses

May 1, 2016
Recently a Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to be one of my mentors) provides a sensible, specific, and […]
1 4 5 6