The Power of Words

May 11, 2016
“Choose your next witticism carefully, Mr. Bond.  It may be your last.” – Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, 008 replaces me.” Goldfinger: I trust he will be […]

Got Originality?

May 7, 2016
“Got Botox?”  This question graced a local billboard a few years ago, another in a long line of imitators of a brilliant campaign that spawned them. You remember Got Milk? That slogan and the advertising campaign built around it were created in 1993 by Goodby Silverstein and Partners for their client, the California Milk Processor […]

Low-cost and no-cost advertising for cash-strapped businesses

May 1, 2016
Recently a Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to be one of my mentors) provides a sensible, specific, and […]
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