That’s the finding released today 5/11/2018) by DMR Interactive.
“For every 10 minutes of audio currently consumed by Americans, more than 9 minutes goes to AM/FM radio.
In a fragmented, mobile world, this is the definition of market share dominance.
And the story keeps getting better.
AM/FM Radio generates 720 BILLION more minutes per month of listening among P18+ in the U.S. than smart phone streaming audio, including the pure-plays. That’s an advantage of 8.6 TRILLION minutes per year.
720,000,0000,000 per month/8,600,000,000,000 per year.
All those commas and zeros represent a jaw dropping advantage.”
READ THE FULL STORY HERE.