For Every 10 Minutes of Audio Consumed in America, AM/FM Radio Gets More than 9!

More Reach, More Engagement Means Better Results with RADIO!

That’s the finding released today 5/11/2018) by DMR Interactive.

“For every 10 minutes of audio currently consumed by Americans, more than 9 minutes goes to AM/FM radio.

In a fragmented, mobile world, this is the definition of market share dominance.

And the story keeps getting better.

AM/FM Radio generates 720 BILLION more minutes per month of listening among P18+ in the U.S. than smart phone streaming audio, including the pure-plays. That’s an advantage of 8.6 TRILLION minutes per year.

720,000,0000,000 per month/8,600,000,000,000 per year.

All those commas and zeros represent a jaw dropping advantage.”

READ THE FULL STORY HERE.

 

About Rod Schwartz 66 Articles
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.