Survival Strategies For Advertisers with B. Eric Rhoads and Jay Abraham

Chances are you don’t know Eric Rhoads, but you’ve probably heard of Jay Abraham. Here’s a 21-minute video I received today, a conversation between the two of them on how radio advertisers –  and any small business, really – can make the most of the current situation.  Abraham provides advice on identifying and leveraging your assets, what to pursue, what to let go, how to prioritize, etc.

I enjoyed it and think it’s worth passing along.

About Rod Schwartz 60 Articles
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.