advertising – Pullman Radio

“Make Us Famous”

July 1, 2022

Early in his snarky, whip-smart analysis of what advertising can and cannot do for a business or brand, veteran adman Bob Hoffman asks: – Why do some actors get million dollar fees for appearing in movies while other equally good actors get nothing? – Why do some people get […]

“After Losing $31,946 we grew tired of feeling privileged.”

August 9, 2021

Roy H. Williams’ Monday Morning Memo for August 9, 2021 is too important not to share. -RS Branded vs. Unbranded Keywords August 9, 2021 Listen A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, […]

The Radio Mercury Awards – #ThirtyYearsinYourEars

July 7, 2021

2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is to movies. The details and prizes awarded have changed from […]

The Smart Money Is on Baby Boomers

May 6, 2021

Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money. You know who they are, don’t you? Source: Visual Capitalist Want a deeper dive into why you should be […]

Ten Tips for Advertisers

March 22, 2021

Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]

Advertising in a Time of Crisis

March 22, 2020

Roy H. Williams is the best-selling author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads, available at Amazon, Barnes and Noble, and other booksellers. You can also download .pdf and audio versions free, courtesy of the […]

Rodney Dangerfield, Bank of Pullman, and Me

October 14, 2019

Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]

Say Hello to the All-New Subway®!

October 3, 2018

Recently, I’ve had the pleasure of working with franchise owners Cam and JoReen Brinkman and their longtime downtown store and catering manager, Sara Tiegs (aka The World’s Fastest Sandwich Artist,” winner of the annual Subjammer competition in 2017 and runner-up in 2018). As most local residents know, a fire (ruled an […]

Influencer Marketing Is Not New! It’s Just New Words… (Guest Blog by Chris Rolando)

August 1, 2018

“The act of influencing requires a specific result: a change in thinking or behavior.” Businesses these days are being sold “influence marketing”. It is presented as making targeted alignments with people or brands that have a large social media following. This is where we confuse Popularity with Influence. What do […]

“How Often Should My Message Be Repeated?”

July 28, 2018

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]