advertising – Pullman Radio

“Make Us Famous”

July 1, 2022 Rod Schwartz

Early in his snarky, whip-smart analysis of what advertising can and cannot do for a business or brand, veteran adman Bob Hoffman asks: – Why do some actors get million dollar fees for appearing in movies while other equally good actors get nothing? – Why do some people get […]

“After Losing $31,946 we grew tired of feeling privileged.”

August 9, 2021 Rod Schwartz

Roy H. Williams’ Monday Morning Memo for August 9, 2021 is too important not to share. -RS Branded vs. Unbranded Keywords August 9, 2021 Listen A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, […]

The Smart Money Is on Baby Boomers

May 6, 2021 Rod Schwartz

Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money. You know who they are, don’t you? Source: Visual Capitalist Want a deeper dive into why you should be […]

Better Advertising

Ten Tips for Advertisers

March 22, 2021 Rod Schwartz

Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]

Rodney Dangerfield, Bank of Pullman, and Me

October 14, 2019 Rod Schwartz

Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]

“How Often Should My Message Be Repeated?”

July 28, 2018 Rod Schwartz

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]

Advertising Lessons from 1923 and 1927

April 24, 2018 Rod Schwartz

He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” The writer was talking about Claude C. Hopkins (1866-1932), a pioneer of […]

Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.

February 4, 2018 Rod Schwartz

You’re not one of those advertisers who just automatically throw their telephone number into their radio commercials, are you? Good. Didn’t think so. You know better. You chuckle as you imagine somebody pulling over as they’re driving down the road, scrambling to jot down that telephone number. And you recognize […]

Best-selling Wizard of Ads®Trilogy – FREE!

September 19, 2017 Rod Schwartz

I’ve read and reread the books in their original published format and more recently have enjoyed listening to the audio versions on multiple CD’s. I’ve also purchased copies of his books and his DVD, The Most Common Mistakes in Advertising (worth its weight in gold, without qualification) to give to clients. If […]

High Praise from the World’s Most Highly-Paid Ad Writer

August 15, 2017 Rod Schwartz

A year ago, I was asked to update the tags to Clearview Eye Clinic’s testimonial ads, to introduce the new surgeon who’d joined the practice. I had misgivings about messing with the commercials that had taken so long to put together, I decided to enlist the help of Roy H. […]