Advertising Lessons from 1923 and 1927

April 24, 2018
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” The writer was talking about Claude C. Hopkins (1866-1932), a pioneer of […]

Listening to Radio Commercials for Fun and Profit

April 10, 2018
The finalists in the 2018 Radio Mercury Awards have been announced. ‘The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will emerge as national award-winners, taking home the coveted RMA “tube” […]

Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.

February 4, 2018
You’re not one of those advertisers who just automatically throw their telephone number into their radio commercials, are you? Good. Didn’t think so. You know better. You chuckle as you imagine somebody pulling over as they’re driving down the road, scrambling to jot down that telephone number. And you recognize […]

Thoroughbred Ad Campaign Races into Hall of Fame

September 21, 2017
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction earlier this month into the Clio Hall of Fame. Here’s one […]

Best-selling Wizard of Ads®Trilogy – FREE!

September 19, 2017
I’ve read and reread the books in their original published format and more recently have enjoyed listening to the audio versions on multiple CD’s.  I’ve also purchased copies of his books and his DVD, The Most Common Mistakes in Advertising (worth its weight in gold, without qualification) to give to clients. If […]

High Praise from the World’s Most Highly-Paid Ad Writer

August 15, 2017
A year ago, I was asked to update the tags to Clearview Eye Clinic’s testimonial ads, to introduce the new surgeon who’d joined the practice. I had misgivings about messing with the commercials that had taken so long to put together, I decided to enlist the help of Roy H. […]

Radio Vs. Pay-Per-Click

July 24, 2017
The following article is reprinted from the Monday Morning Memo of Roy H. Williams, July 24, 2017. Radio versus Pay-Per-Click Listen You hear a lot of talk these days about how no one listens to the radio anymore. Interestingly, the people who make these claims offer no evidence beyond the […]
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