Thoroughbred Ad Campaign Races into Hall of Fame

September 21, 2017
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction earlier this month into the Clio Hall of Fame. Here’s one […]

Got Originality?

May 7, 2016
“Got Botox?”  This question graced a local billboard a few years ago, another in a long line of imitators of a brilliant campaign that spawned them. You remember Got Milk? That slogan and the advertising campaign built around it were created in 1993 by Goodby Silverstein and Partners for their client, the California Milk Processor […]