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Cremo of the Crop

May 24, 2016

Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of the product stuck in my mind. So later I’m walking down the […]

The Power of Words

May 11, 2016

“Choose your next witticism carefully, Mr. Bond. It may be your last.” – Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, 008 replaces me.” Goldfinger: I trust he will be […]

Got Originality?

May 7, 2016

“Got Botox?” This question graced a local billboard a few years ago, another in a long line of imitators of a brilliant campaign that spawned them. You remember Got Milk? That slogan and the advertising campaign built around it were created in 1993 by Goodby Silverstein and Partners for their client, the California Milk Processor […]