With a Voice Like This…

April 19, 2022
I recently recorded Dan Foreman, who once again is running for the Idaho State Senate in the May primary election. Here’s one of his spots. If my wife and I hadn’t recently watched Ken Burns’ excellent two-part documentary film on Benjamin Franklin, I might not have picked up on this.  […]

Behind the Mic – “Coaching” William Shatner

March 10, 2017
When advertisers voice their own commercials, we want them to sound natural. Like themselves, not like “radio announcers.” So, we (sometimes, not always) coach them and rehearse with them, until they’re comfortable just talking. In this video, you’ll hear a producer “coach” William Shatner in exactly the opposite direction. It’s […]