Best-selling Wizard of Ads®Trilogy – FREE!

September 19, 2017
I’ve read and reread the books in their original published format and more recently have enjoyed listening to the audio versions on multiple CD’s.  I’ve also purchased copies of his books and his DVD, The Most Common Mistakes in Advertising (worth its weight in gold, without qualification) to give to clients. If […]

The Ten Most Common Mistakes in Marketing

June 27, 2016
Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually they were distilled into a widely circulated 45-minute video presentation, […]

Low-cost and no-cost advertising for cash-strapped businesses

May 1, 2016
Recently a Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to be one of my mentors) provides a sensible, specific, and […]