A Fresh Approach to Country Music
In recent years, country music has seen the emergence of many new superstars, whose legions of fans are responsible for the new country format’s explosive growth.
From our exciting new morning show, The Bobby Bones Show, to our meticulously researched playlist, we’re bringing a style of country radio to the market that is fresh and exciting. You’ll hear the difference!
All of country’s biggest names play here. But we’re more than great country music. Local listeners also want to stay informed about the things that matter to them. That’s where having the region’s news leader under the same roof gives us a decided advantage. We’re able to keep our audience up-to-date as no other music station in the area can. News director Evan Ellis and his staff provide regular local news updates. Staff meteorologist Steve Hamilton provides continuous weather updates. Local hosts stay on top of what’s happening in our communities, adding tidbits of human interest and entertainment news, while playing the most country music 24 hours a day.
Tune in! We know you’re going to like New Country 104.3!
Meet The New Country Crew
The Bobby Bones Show — 5-10 a.m.
Bones, with his real and relatable cast of characters, offers a different kind of listening experience that’s proven to be tough competition for other morning radio shows. You’ll hear exclusive interviews with big-name artists like Taylor Swift, Jason Aldean, Luke Bryan, Lady Antebellum, and Carrie Underwood…daily stunts, pranks and debates that keep listeners on their toes…together with the best blend of todays country music…plus up-to-the-minute weather and news from the Palouse’s most trusted news team at our sister station, News Talk for the Palouse.
Darin Siebert — 3-7 p.m.
Having been on the radio in the region for nearly 20 years (mainly on Country radio), Darin’s encyclopedic knowledge of the music and famliarity with the country music audience makes him the undisputed expert in our market. Darin follows country music news, Palouse area news and newsmakers, and keeps listeners abreast of current events, weather forecasts, breaking news stories and more. He mixes it all with the freshest blend of country on the Palouse.
The Big Time with Whitney Allen — 7 pm.-Midnight
Whitney’s big personality and energy, honed on some of America’s biggest radio stations, provide larger-than-life entertainment at night. The Big Time with Whitney Allen is a live music-intensive Monday-Friday country show with high energy, big stars, listener interaction, huge giveaways and a top-rated host.
Kickin’ It with Kix — Midnight-5 a.m.
Kix Brooks & co-host Donna Britt kick back with the brightest stars & newcomers in Kickin’ It with Kix, airing 5 nights a week. Kix Brooks is no stranger to Nashville or Country music! As half of the duo Brooks and Dunn, Kix has won more Country Music Association awards and Academy of Country Music awards than any act in the history of country music!