Dissmore’s IGA: a Memorable Advertising Partnership

June 8, 2022
  For most of its 85-year history, Dissmore’s IGA was owned and operated by members of the Dissmore family: founder Guy Dissmore, his son Chester, and grandson Mark. The store grew and prospered under three generations of Dissmore family stewardship. In May, 1998, it was announced that Dissmore’s IGA would […]

“After Losing $31,946 we grew tired of feeling privileged.”

August 9, 2021
Roy H. Williams’ Monday Morning Memo for August 9, 2021 is too important not to share. -RS Branded vs. Unbranded Keywords August 9, 2021 Listen A branded keyword is one in which the name of your company appears. When a customer types the name of your company into a search string, […]

Ten Tips for Advertisers

March 22, 2021
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]