newspaper

Better Advertising

Ten Tips for Advertisers

March 22, 2021 Rod Schwartz
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]
Better Advertising

Don’t U Make These Mistake’s

September 9, 2016 Rod Schwartz
One of the advantages of working in radio is that the stuff we write is heard, not seen. If there are misspellings or punctuation errors in the script, you won’t notice them. But when our counterparts at Old Smudgy fail to catch similar errors in their articles and ads, they become fair game for self-appointed grammar […]