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Better Advertising

What Good (Ad) Writers Do

July 23, 2021 Rod Schwartz
Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints pictures. And when good writing meets human speech—in storytelling or radio advertising— the pictures painted […]
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Better Advertising

On Radio Anything’s Possible

January 11, 2017 Rod Schwartz
It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly.  Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s question, “What did I just say?” accurately, even though you’d been […]