Ten Tips for Advertisers

March 22, 2021
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]

Message Before Money

June 24, 2018
A sometimes controversial, unabashedly conservative first-term state senator is consistently vilified by the press throughout his first term in office. In the next election cycle, he faces a challenger from within his own party. The challenger is a popular local figure whose decades of public service include two terms as […]

The Ten Most Common Mistakes in Marketing

June 27, 2016
Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually they were distilled into a widely circulated 45-minute video presentation, […]