word-of-mouth – Pullman Radio

Message Before Money

June 24, 2018 Rod Schwartz

A sometimes controversial, unabashedly conservative first-term state senator is consistently vilified by the press throughout his first term in office. In the next election cycle, he faces a challenger from within his own party. The challenger is a popular local figure whose decades of public service include two terms as […]

How to Amplify Your Word-of-Mouth, Guaranteed.

March 28, 2018 Rod Schwartz

You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. Radio is word-of-mouth on steroids. Individual word-of-mouth travels slowly and unpredictably. […]

Targeting the “Right” Customer and Other Fallacies

August 22, 2016 Rod Schwartz

You don’t have hundreds of millions of dollars to test the effectiveness of your advertising. But Procter and Gamble does. And they’ve spent many millions of dollars carefully testing their advertising to arrive at this conclusion: Procter & Gamble Co., the biggest advertising spender in the world, will move away from […]

Speaking of “Word-of-Mouth…”

July 31, 2016 Rod Schwartz

“Word-of-mouth” is not advertising. It’s a personal recommendation. It starts with someone being deeply impressed by a product or service, so much so that when an opportunity arises, he or she tells another person about it. With this in mind, may I offer you a few recommendations of my own? For gentlemen who shave regularly, […]