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Better Advertising

Ten Tips for Advertisers

March 22, 2021 Rod Schwartz
Bad ads waddle like a porcupine and make lots of little points. Good ads charge like a rhinoceros and make a single point powerfully. This is true regardless of your choice of media. Ad budgets are like that, too. When universities ask me to address their Advertising & Marketing majors […]
Better Advertising

“How Often Should My Message Be Repeated?”

July 28, 2018 Rod Schwartz
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]
Better Advertising

Best-selling Wizard of Ads®Trilogy – FREE!

September 19, 2017 Rod Schwartz
I’ve read and reread the books in their original published format and more recently have enjoyed listening to the audio versions on multiple CD’s.  I’ve also purchased copies of his books and his DVD, The Most Common Mistakes in Advertising (worth its weight in gold, without qualification) to give to clients. If […]
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Better Advertising

The Ten Most Common Mistakes in Marketing

June 27, 2016 Rod Schwartz
Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually they were distilled into a widely circulated 45-minute video presentation, […]