Advertising in a Time of Crisis

March 22, 2020
    Roy H. Williams is the best-selling author of The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads, available at Amazon, Barnes and Noble, and other booksellers. You can also download .pdf and audio versions free, courtesy of the […]

Rodney Dangerfield, Bank of Pullman, and Me

October 14, 2019
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately if not inseparably associated with a brand. For example, Tom Bodett’s […]

Say Hello to the All-New Subway®!

October 3, 2018
Recently, I’ve had the pleasure of working with franchise owners Cam and JoReen Brinkman and their longtime downtown store and catering manager, Sara Tiegs (aka The World’s Fastest Sandwich Artist,” winner of the annual Subjammer competition in 2017 and runner-up in 2018). As most local residents know, a fire (ruled an […]

Lentils, Lentils, Lentils! (Radio, Radio, Radio!)

August 12, 2018
The National Lentil Festival celebrates its 30th anniversary on August 17th and 18th. I’ve had the pleasure of creating many of the festival’s radio commercials over the years. We’ve always tried to make them entertaining and fun, like the festival itself, and more than a few of them have received […]

“How Often Should My Message Be Repeated?”

July 28, 2018
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]

Message Before Money

June 24, 2018
A sometimes controversial, unabashedly conservative first-term state senator is consistently vilified by the press throughout his first term in office. In the next election cycle, he faces a challenger from within his own party. The challenger is a popular local figure whose decades of public service include two terms as […]

Listening to Radio Commercials for Fun and Profit

April 10, 2018
The finalists in the 2018 Radio Mercury Awards have been announced. ‘The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will emerge as national award-winners, taking home the coveted RMA “tube” […]
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