The Smart Money Is on Baby Boomers

You're not ignoring the most influential segment of consumers, are you?

Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money.

You know who they are, don’t you?

Which U.S. Generation has the Most Power and Influence?

Source: Visual Capitalist

Want a deeper dive into why you should be marketing to Boomers? Check these 3 valuable resources:

Benefits of Marketing to Baby Boomers (Mediaspace) eBook

Boomers are heavy users of radio – Holland Cooke

How America Listens: The American Audio Landscape (Nielsen)


Addendum 5/7/21: Baby Boomers and the “Silent Generation” (age 76+) also have the most influence over American politics, according to today’s Visual Capitalist infographic:

GPI 2021 Political Power by Generation Main Image v2

About Rod Schwartz 43 Articles
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continued to serve clients in the region as the stations’ senior account executive until his retirement in December 2022, having spent 43 of his 50 years in radio advertising here. In 1991, Rod and his family started Grace Broadcast Sales, creating short-form radio features which were syndicated to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at