Do you invest in advertising for the goods or services you provide? Make sure you’re talking to and about the group that wields the most influence and spends the most money.
You know who they are, don’t you?
Source: Visual Capitalist
Want a deeper dive into why you should be marketing to Boomers? Check these 3 valuable resources:
Addendum 5/7/21: Baby Boomers and the “Silent Generation” (age 76+) also have the most influence over American politics, according to today’s Visual Capitalist infographic: