radio – Page 2 – Pullman Radio

Influencer Marketing Is Not New! It’s Just New Words… (Guest Blog by Chris Rolando)

August 1, 2018

“The act of influencing requires a specific result: a change in thinking or behavior.” Businesses these days are being sold “influence marketing”. It is presented as making targeted alignments with people or brands that have a large social media following. This is where we confuse Popularity with Influence. What do […]

“How Often Should My Message Be Repeated?”

July 28, 2018

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – entrepreneur and marketer John Wanamaker (1838-1922) Wanamaker’s quote on advertising has been widely disseminated over the past century. For some, it’s inspired bold risk-taking and marketing breakthroughs—”nothing ventured, nothing gained.” For others, […]

Message Before Money

June 24, 2018

A sometimes controversial, unabashedly conservative first-term state senator is consistently vilified by the press throughout his first term in office. In the next election cycle, he faces a challenger from within his own party. The challenger is a popular local figure whose decades of public service include two terms as […]

For Every 10 Minutes of Audio Consumed in America, AM/FM Radio Gets More than 9!

May 11, 2018

That’s the finding released today 5/11/2018) by DMR Interactive. “For every 10 minutes of audio currently consumed by Americans, more than 9 minutes goes to AM/FM radio. In a fragmented, mobile world, this is the definition of market share dominance. And the story keeps getting better. AM/FM Radio generates 720 BILLION […]

Radio? Yeah, Radio.

April 16, 2018

Listening to Radio Commercials for Fun and Profit

April 10, 2018

The finalists in the 2018 Radio Mercury Awards have been announced. ‘The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will emerge as national award-winners, taking home the coveted RMA “tube” […]

How to Amplify Your Word-of-Mouth, Guaranteed.

March 28, 2018

You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. Radio is word-of-mouth on steroids. Individual word-of-mouth travels slowly and unpredictably. […]

Thoroughbred Ad Campaign Races into Hall of Fame

September 21, 2017

One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction earlier this month into the Clio Hall of Fame. Here’s one […]

High Praise from the World’s Most Highly-Paid Ad Writer

August 15, 2017

A year ago, I was asked to update the tags to Clearview Eye Clinic’s testimonial ads, to introduce the new surgeon who’d joined the practice. I had misgivings about messing with the commercials that had taken so long to put together, I decided to enlist the help of Roy H. […]

Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising

July 26, 2017

Losing a key employee sucks. And it’s probably inevitable. Sooner or later, most often when you least expect it, your MVP is going to drop the bomb: she’s moving on. You’ll need to fill those shoes, and fast. And here’s the best way to attract your next superstar: hire your […]