radio – Page 2 – Pullman Radio

High Praise from the World’s Most Highly-Paid Ad Writer

August 15, 2017 Rod Schwartz

A year ago, I was asked to update the tags to Clearview Eye Clinic’s testimonial ads, to introduce the new surgeon who’d joined the practice. I had misgivings about messing with the commercials that had taken so long to put together, I decided to enlist the help of Roy H. […]

Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising

July 26, 2017 Rod Schwartz

Losing a key employee sucks. And it’s probably inevitable. Sooner or later, most often when you least expect it, your MVP is going to drop the bomb: she’s moving on. You’ll need to fill those shoes, and fast. And here’s the best way to attract your next superstar: hire your […]

Radio Vs. Pay-Per-Click

July 24, 2017 Rod Schwartz

The following article is reprinted from the Monday Morning Memo of Roy H. Williams, July 24, 2017. Radio versus Pay-Per-Click Listen You hear a lot of talk these days about how no one listens to the radio anymore. Interestingly, the people who make these claims offer no evidence beyond the […]

In the Studio with WSU Baseball Legend “Bobo” Brayton

July 7, 2017 Rod Schwartz

In his feature story on Chuck “Bobo” Brayton following the legendary baseball coach’s death on March 28, 2015, SportspressNW.com writer Howie Stalwick provided a thoughtful summary of Bobo’s remarkable career. One sentence in particular made me smile: Brayton’s gravelly voice could often be heard on radio commercials during WSU baseball […]

On Radio Anything’s Possible

January 11, 2017 Rod Schwartz

It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly. Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s question, “What did I just say?” accurately, even though you’d been […]

Don’t Use That Song in Your Commercial!

August 18, 2016 Rod Schwartz

I was recently asked for a favor: to provide a short voice-over for a video intended for presentation at an upcoming trade show, in exchange for dinner and wine for four at a swanky restaurant, worth around $200-250. We live in a small town and the business owner was under a […]

Made in America. Kinda sorta.

July 1, 2016 Rod Schwartz

In an article from The Detroit Bureau (“The Voice of the Automotive World” – although Crain’s Automotive News might take exception) the headline a couple days ago read: The most ‘American’ car on the road? Toyota Camry. For the second year in a row the Toyota Camry is the “most American” […]

The Power of Words

May 11, 2016 Rod Schwartz

“Choose your next witticism carefully, Mr. Bond. It may be your last.” – Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: Well, you’re forgetting one thing. If I fail to report, 008 replaces me. Goldfinger: I trust he will […]